HISTORY
Florence Black is a Milan based Fashion House who envisions a world dressed for the occasion.
The house believe every individual has a story to tell, one which started generations before them, & will continue for generations to come.
The very clothes they wear hold the story of their life.
1954
On the 6th May 1954, at Oxford University, British runner Roger Bannister creates history after completing the first sub-four minute mile.
This triumphant moment was immortalised through an iconic photograph in running history.
Yet that image captures another story, a story of a well dressed time keeper sitting unassumingly in the background.
That man was Arthur Vincent, & where his story ends, Florence Blacks begins.
FINN LEWIS, FOUNDER & CREATIVE DIRECTOR
"My first encounter with arthurs coat sets the precedent for all that proceeds
with Over 60 years of wear, it's bare witness to athletic history, traversed the rainforests of Malaya & survived The Nigerian civil war. It's observed a boy become a man, a man become a husband & A husband become a father.
That Garment has experienced an unparalleled view of this world. it serves as a vestige of florence blacks commitment to it's craft.
To Curate timeless garments that transcend the nature of temporary trends"
Tailored For Generations
Through exceptional craftsmanship and contemporary fabrication, the house tailor exquisite garments that embody the life of the wearer, forming memories from each wear, distinguished by every crease, stitched into it's very fabric.
A sophisticated fusion between classic tailoring & elegant shapes actualise garments with timeless silhouettes that last lifetimes. Worn for the creation of beautiful stories, to be passed down through generations, from grandparent to grandchild, like Arthur passed to Finn.
HISTORY
Florence Black is a Milan based Fashion House who envisions a world dressed for the occasion.
The house believe every individual has a story to tell, one which started generations before them, & will continue for generations to come.
The very clothes they wear hold the story of their life.
1954
On the 6th May 1954, at Oxford University, British runner Roger Bannister creates history after completing the first sub-four minute mile.
This triumphant moment was immortalised through an iconic photograph in running history.
Yet that image captures another story, a story of a well dressed time keeper sitting unassumingly in the background.
That man was Arthur Vincent, & where his story ends, Florence Blacks begins.
FINN LEWIS, FOUNDER & CREATIVE DIRECTOR
"My first encounter with arthurs coat sets the precedent for all that proceeds
with Over 60 years of wear, it's bare witness to athletic history, traversed the rainforests of Malaya & survived The Nigerian civil war. It's observed a boy become a man, a man become a husband & A husband become a father.
That Garment has experienced an unparalleled view of this world. it serves as a vestige of florence blacks commitment to it's craft.
To Curate timeless garments that transcend the nature of temporary trends"
Tailored For Generations
Through exceptional craftsmanship and contemporary fabrication, the house tailor exquisite garments that embody the life of the wearer, forming memories from each wear, distinguished by every crease, stitched into it's very fabric.
A sophisticated fusion between classic tailoring & elegant shapes actualise garments with timeless silhouettes that last lifetimes. Worn for the creation of beautiful stories, to be passed down through generations, from grandparent to grandchild, like Arthur passed to Finn.