On 6th May 1954, at Oxford University, British runner Roger Bannister made history after completing the first sub-four minute mile. The moment of his triumph was immortalised through one of the most famous photographs in running history. 

Yet, what captured my attention upon seeing this photo was not Roger himself. Rather, it was a well dressed timekeeper in a long coat, sitting unassumingly in the background. That timekeeper was my grandfather, Arthur Vincent.

Fast forward to 60 years later, as a curious grandson searches through his grandfather’s wardrobe at his residence, The Old Rectory, Norfolk. It is on this day that I discovered the exact same coat he had worn on that day, all those years ago. Elated by my discovery, I was not only able to wear a piece of history, but one that had transcended the nature of temporary trends. A coat with rich history, yet still immaculate and timeless. 

Florence Black is born. 

A subtle nod to my mother, a nurse whose gentle nature and dedication to her vocation echoes that of her famous predecessor, Florence Nightingale. Upon studying the etymology of the word “Florence”, I learn it means “to blossom”, borrowing from flōrens (“flowering, flourishing”) and from flōs (“flower”), ‘To Blossom’ Black. That one black rose in a bouquet of red - the individual who stands out - you.

Today our garments embody the life of the wearer, forming memories from each wear, distinguished by every crease, stitched into it's very fabric. At Florence Black, our mission is to make garments that last not only years, but lifetimes. To be worn in the creation of beautiful stories, to be passed down through generations, from grandparent to grandchild, like Arthur passed to me.

"Envisioning a world dressed for the occasion."

Each piece is meticulously hand-made here in the UK, to Savile Row standard, using luxury fabrics from the most prestigious mills in the world. That is our gift to you and we are privileged to be a part of your journey.